Chess today is played by more than 600 million people on a daily basis. In my opinion chess is a sleeping giant. There is a market out there. We just need to wake it up to make it the world's most popular game. How to make chess popular?
EXPOSING AND TEACHING CHESS
This is fundamentally important. A chess game can be enjoyed only with the knowledge of the game. A new player must be at least educated enough to read chess notation. In this way, they might learn the game deeper. Once they reach certain level of proficiency they would be hooked into the game and not let it go. Letting chess into the mainstream where anybody is given the opportunity to play the game and providing necessary coaching for desirous individual. Schools, colleges, clubs, park etc providing the game at hand.
BRING THE MONEY
Yes, this is the simplest way to make chess popular. If we make chess players rated 2000 and above to make a decent living through the game, I see no reason why many chess players won't continue playing the game. Indeed even new players would be more willing to take up the game more professionally. Bring in big games where the winner is paid handsomely and publicise.
ENDORSEMENT AND SPONSORSHIP
Give top level players an endorsement and sponsorship deals. This will make their life more comfortable and luxurious. Hence, more people would be curious to try it themselves. Always remembering the rule that once life's basic necessities are met, people can concentrate on leisure activities like chess.
PROMOTE THE GAME
Chess is considered an intellectual game. Let the public know that chess commands respect in society. Show the people the benefits of playing chess like :
1. Improves memory and thinking capability
2. Increase problem solving skills and develop foresight and planning.
3. Raises IQ of players and creativity.
Sometimes, I wonder why chess is not as popular as it ought to be. Given the fact that chess players are considered smart by non chess playing community, it seems normal for chess to become popular by itself. Chess having a unique brand of attributes, it wouldn't be that difficult to promote the game providing there are people willing to do so. With all the benefits associated with the game, I hope someday people might become aware and make chess the most popular game.
EXPOSING AND TEACHING CHESS
This is fundamentally important. A chess game can be enjoyed only with the knowledge of the game. A new player must be at least educated enough to read chess notation. In this way, they might learn the game deeper. Once they reach certain level of proficiency they would be hooked into the game and not let it go. Letting chess into the mainstream where anybody is given the opportunity to play the game and providing necessary coaching for desirous individual. Schools, colleges, clubs, park etc providing the game at hand.
BRING THE MONEY
Yes, this is the simplest way to make chess popular. If we make chess players rated 2000 and above to make a decent living through the game, I see no reason why many chess players won't continue playing the game. Indeed even new players would be more willing to take up the game more professionally. Bring in big games where the winner is paid handsomely and publicise.
ENDORSEMENT AND SPONSORSHIP
Give top level players an endorsement and sponsorship deals. This will make their life more comfortable and luxurious. Hence, more people would be curious to try it themselves. Always remembering the rule that once life's basic necessities are met, people can concentrate on leisure activities like chess.
PROMOTE THE GAME
Chess is considered an intellectual game. Let the public know that chess commands respect in society. Show the people the benefits of playing chess like :
1. Improves memory and thinking capability
2. Increase problem solving skills and develop foresight and planning.
3. Raises IQ of players and creativity.
Sometimes, I wonder why chess is not as popular as it ought to be. Given the fact that chess players are considered smart by non chess playing community, it seems normal for chess to become popular by itself. Chess having a unique brand of attributes, it wouldn't be that difficult to promote the game providing there are people willing to do so. With all the benefits associated with the game, I hope someday people might become aware and make chess the most popular game.
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